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Creative B2B Branding (No, Really), by Scot McKee
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B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.�
- Sales Rank: #3592121 in Books
- Published on: 2010-03-29
- Original language: English
- Number of items: 1
- Dimensions: 6.14" h x .63" w x 9.21" l, 1.15 pounds
- Binding: Hardcover
- 250 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
I've read many books about branding, but this one is the only who is both relevant and entertaining (no, really)
By Bj�rnar Aske
A business book is seldom a good read. Too often it's filled with boring and/or irrelevant stories. This is not it. Abou B2B branding -this one is the only who is both relevant and entertaining (no, really)
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